Marketing

There are multiple different of which a film can be marketed. It is very important when planning a film to know how you are going to market your film. Research must be done on how your selected demographic will be consumed. My film is going to be given an age 15 rating. This means I need to market my product towards that specific demographic. This would need require a promotional campaign where research will be conducted into the best way to attract my specific target audience. I would start my creating a Facebook, Twitter and YouTube account. This is because these social media sites are regularly used by millions of users. On these social media sites, I would post teasers and screenshots of behind the scenes of the filming process. One of the reasons for this is because we want to create a following before the film is released. This is because if we interact with our audience before the film then they will feel more in touch with the process and it will help them appreciate enormity of work that is carried out in the planning, filming , editing and marketing work that is carried out.


For example, this film trailer on YouTube got over 2 million views in less than 24 hours and hit number 1 on trending. This shows that YouTube has a strong film community. This is where I would post my trailer as there is a large community where my desired target audience can consume the trailer.

I would then add film updates such as progress and behind the scene screenshots to Facebook and Twitter because they have a large film community where people like to check out the process of creating a film. The behind the scene clips and footage should also help to create a fan base where friends will hopefully tell each other so we can create a fan base. This is important as you have to give your audience a reason to come and watch your film and building a fan base early on should ensure that you will have people that will want to come and see your film.

I will also aim to get my film listed on IMDB. This is because it has a large following where people everyday will check the listing for new films to come out. This would be a great way to market the film because you will attract the keen film enthusiasts. Considering my demographic is a 15+ film, it is important I market to a wide range of people because if my film becomes popular then it could receive a lot of money from the box office. This would be really good as it could lead to the production companies filming a second film.

The reason for primarily using internet based methods of promotion is because there is a large film following on the internet where I can interact with the audience and keep them up to date on the films progress. It is important to interact with the audience as they are the ones who will be watching the film and be making money in the box office. Using the internet can also help me reach a broader demographic.