Evaluation Activity 4

Who would be the audience for your media product?

For the age 15 viewers. I would expect them to most likely watch my film through websites such as: Netflix and Amazon Stream. These websites tend to be popular with the younger audiences. In my research, I have found that horror films are very popular with the younger generation because they like the jump scares. The reason the BBFC would give this film an age 15 rating is because there is scenes of horror and infrequent bad language however the film doesn't focus on blood or gore. I came up with this target audience because my questionnaire results shows that age 15 films are the best because they don't focus on blood and gore.

Psychographics are the physical factors about certain people, this can be things such as: Age, gender, race ext. My film is directed towards adventurous people because this film is about exploring the woods to find the 'Grove Devil'. My demographics will focus on all people aged 15 and over and living in the UK because my film is originally going to be launched in the UK and if it sells well, we will add subtitles in other languages so people in other countries will be able to watch our film.

Other films my audience would like would be: The Blair Witch project and Catfish. This is because both them films are horror style documentary films which is the type of horror genre my film is. Equally people who like The Blair Witch Project will also like my film because it is inspired by Blair Witch and I have taken inspiration from it.

The primary male would be a 15-18 years old
The primary female would be 15-18 years old

My secondary audience would be all the people aged above because even though they are my audience, the largest audience will be the people aged 15 years old because my focus group showed that the younger generation prefer films such as Blair Witch. Since my film has got inspiration from the Blair Witch, the younger generation should like my film.