Marketing- Inspiration

My inspiration for my opening was The Blair Witch Project. This was because this film was handheld which made the horror film more believable. When watching a horror film, I believe it is very important for the film to seem believable. This helps the audience to emphasise more with the characters. The Blair Witch Project was rumoured to be true by some fans as they believed some of the footage was real. This inspired me to create my own handheld movie because I wanted to create something that felt more realistic then chiche horror films. Chiche horror films consist of cheap jump scares and unrealistic storylines. I took this into consideration when planning my film. The only difference is at the end of my opening, I decided to add a jump scare because from my questionnaire, I found that jump scares are one of the most enjoyable pats of a 15+ horror film. From my research I also found out that The Blair Witch Project had a 15 age rating. This also helped influence me over the age rating because at first I was unsure. Carrying out my questionnaire also helped me find what the best age rating to use would be.

One of the pictures that gave me inspiration was the missing poster. The missing poster was used to market the film and was released before the film. This poster is what led some fans to believe that The Blair Witch Project happened. This poster includes pictures of the actors alongside age and other detail regarding the character. It also included a message to say to call the sheriff is you have any information about what happened. This poster is what gave me inspiration to create a handheld film because I liked the idea of a film that was realistic and was from the point of view of the characters. as I feel it creates a better storyline that focuses more on the storyline rather than anything else.