Evaluation Marking

1) I can't see the prezi
2) Tackles the lead character but not other film characters
3) Is Rogue Studios one of your companies? They're not in your film?! Some reasonable points in this but once again yu talk about Blair witch without mentioning the marketing strategy!
4) I don't understand your point about secondary audience. Psychographics aren't physical factors- they are psychological factors! Not much depth to BBFC classification
5) Mentions different methods but not in depth explanation
6) Again brief discussion of the process
7) No video

Level 2 8–11 marks • Basic skill in the use of digital technology or ICT in the evaluation. • Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Basic ability to refer to the choices made and outcomes. • Basic understanding of their development from preliminary to full task. • Basic ability to communicate.

Nathan 8/20

Film Opening- Marking

Level 2 24–35 marks
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

I'm afraid this is not great.
The material is appropriate but unclear in places
The titles are squashed into an early section just after the narrative intro.There is an attempt at about 1.09 to edit the music with the cut to the doll but this is not done particularly well
The camera is never controlled. I appreciate that you were going for the found footage look but it is wobbly to the point of unclear in places. There is a difference between shaky and hand held and unfortunately you have too much of the former

The sound is all over the place- the jarring silence after the production titles, the sudden jump in volume at around 1.15....

There is some editing which gives the audience a sense of meaning but it is basic

24/60

Evaluation Activity 7

Preliminary

When filming the preliminary, I got my first idea on what it was like to film and edit. I was introduced to the editing software when editing my prelim. This was very useful to me because it helped me figure out how to use the software and how to cut clips and edit sound files. My task was to show my understanding of the 180 degree rule, match on action and the shot/reverse shot. I managed to do the shot/reverse shot and the 180 degree rule without any problem. The match on action took me a few attempts. The match on action involved me walking through a door. The camera cut from me taking a step into the door and then cutting to me walking through it. I had to attempt it multiple times because I couldn’t get the right angle of me walking in from the inside. This didn’t prove to be too much of a problem as it only took a few tries.

I had about 3 minutes worth of footage overall and I condensed it down into about 45 seconds. This made me aware that for my opening I would need to film more than I will probably need.

Overall I was happy with my opening, I effectively showed the three shots and also had a variety of camera shots. The only thing I would do differently again if I had the chance was to change the audio because the audio is not loud enough on my prelim and is also not very clear. Other than that I was very happy with the preliminary because it helped me to understand the editing software I would be using for my opening.

Opening

When I did my opening, I spent a lot of time looking for the most suitable location to film at. I spent a lot of time researching location and props because they were essential parts to my film. I was happy with the props I used because I got the inspiration for some of them from online examples of sinister clips. Editing and framing however did cause a lot of problems when filming. The light levels because an ongoing problem when I was trying to film. Some days were darker than others which meant that I had to miss some days of filming. This threw my schedule behind which means I had to edit my filming schedule which was not productive for me in terms of other work I had to carry out.

I am very pleased with the production logos and their sound effects because I managed to loop the clock noise so it sounds natural and also to fit with the footage. I am also happy with the talking scenes because I edited the voice volume and background volume so that the voice was clear to hear but at the same time could hear the ‘wind’ sound effect. When filming, I disliked some of the editing between the sinister clips because I wanted some of the sinister clips to flash quickly. I couldn’t do this however because my editing software did not have that feature.

If I had the chance to do this project again, I would make sure I changed the storyline to one that uses the daytime because the light levels became an on going problem that changed my filming schedule and I would also change the editing software I used because it was difficult to edit the sound clips so the loops sounded natural and also because my editing software did not have the ability to flash.

Through this whole process, I developed my skills as I director and producer because I not only learned how to produce a film, but learn about all the other processes that are involved such as risk assessments and marketing. I enjoyed learning the process that directors have to go though when planning and it also helped me analyse certain shots which is a vital skill in media when you need to analyse clips.

Some of the skills I learnt are transferable because framing and analysing shots are a vital part of media studies as interpreting clips is important when filming.

Evaluation Activity 6

Evaluation Activity 5

The Evaluation Activity 5 can be found on slide share. Here is the link to view my slide share.

https://www.slideshare.net/secret/yrwBsqmengbGqc

Evaluation Activity 4

Who would be the audience for your media product?

For the age 15 viewers. I would expect them to most likely watch my film through websites such as: Netflix and Amazon Stream. These websites tend to be popular with the younger audiences. In my research, I have found that horror films are very popular with the younger generation because they like the jump scares. The reason the BBFC would give this film an age 15 rating is because there is scenes of horror and infrequent bad language however the film doesn't focus on blood or gore. I came up with this target audience because my questionnaire results shows that age 15 films are the best because they don't focus on blood and gore.

Psychographics are the physical factors about certain people, this can be things such as: Age, gender, race ext. My film is directed towards adventurous people because this film is about exploring the woods to find the 'Grove Devil'. My demographics will focus on all people aged 15 and over and living in the UK because my film is originally going to be launched in the UK and if it sells well, we will add subtitles in other languages so people in other countries will be able to watch our film.

Other films my audience would like would be: The Blair Witch project and Catfish. This is because both them films are horror style documentary films which is the type of horror genre my film is. Equally people who like The Blair Witch Project will also like my film because it is inspired by Blair Witch and I have taken inspiration from it.

The primary male would be a 15-18 years old
The primary female would be 15-18 years old

My secondary audience would be all the people aged above because even though they are my audience, the largest audience will be the people aged 15 years old because my focus group showed that the younger generation prefer films such as Blair Witch. Since my film has got inspiration from the Blair Witch, the younger generation should like my film.

Evaluation Activity 3

My Evaluation Activity 3 is on Slide Share. I have posted the link below:

https://www.slideshare.net/secret/m8RrcXNN7Ep8tE