Marketing 2018

For marketing I wanted the opening to have the theme of horror. I wanted the music video to be immediately identifiable as a horror film, so the audience will be able to identify the genre just from the opening. The thumbnail for my horror opening is a close up of the killer with his hood up looking down at the camera. Looking down at the camera with a black hooded coat on displays an element of horror as the facial expressions give of fear as looking down directly at the camera shows that I am looking down at the camera making the audience feel smaller than me which looks intimidating.

To make sure that the opening was easily identifiable as a horror film, I played a small snippet of the backing music and sound effects to a small focus group and asked them what genre this this music fit. All members of the focus group agreed that the music sounded that of a horror opening. This gave me an indication that the music I was using was the correct music for the horror opening as everyone identified the music that it was music suited to a horror opening.

I used IMovie on the iMac to edit all of my opening which allowed me to listen and implement a large group of sound effects which I used to make my horror film tenser. Before finalising my opening, the focus group all agreed that all of the sound clips I have included were suitable for a horror film opening so I knew that they were acceptable for my opening.